GURUs

came across a nice (sounding) TV ad after a long time, or may be its the beautiful jingle that I liked!
This is one of the ads for Samsung Guru mobile and its made by all the gurus indeed!
read this jingle:

उनके आंसू उबल पड़े,
जाते जाते देखा है,
दस नम्बर दस उंगलियाँ है,
बाकी हाथ की रेखा है।
फांसले है भी और नहीं भी,
दिल तो जेबमें रख्खा है।

Ok, this is written by none other than Gulzar, directed by Anurag Kashyap, shot on Amir Khan, music by Amit Trivedi (DevD, Aamir etc fame) and sung by Mohan (I don't know :( )
I feel nice that they made a simple and touching (to target audience atleast) ad for a phone also simple and without any 'touching' features!
I liked the locations and colour palette used for the ad too! Watch this beautifully shot ad on youtube here.
(p.s. they have edited the secondlast line in jingle to reduce the duration I guess!)