Once upon a time in TIME.

Once upon a time, there was a second hand, running inside a wall clock. Always fresh and energetic, he kept running, faster than the minute hand and much faster than the slow lazy hour hand. He was very proud of himself, his speed, his precision, his energy, his successful life! Meeting the 12 numbers every minute, he felt he was popular too! Untill one day, he decided to think about his successful life, or rather the life.

He couldnt afford to stop and think, actually the first thing he realised was that stopping was not in his hands, neither was running! disturbed and disappointed he kept running, round and round and round, reaching nowhere.

He wanted to ask those 12 numbers and the other two hands, what all this meant? And he realised, while trying to keep up with the time, he could never spend enough time with any of them! He realised, he had no control over his speed, motion, perfection, his successful life! He was bound to the pivot. The pivot which gave him the drive to keep running, all his life, in the same manner, in the same boundaries of the wall clock, round and round and round. He really wanted to see what was there, beyond the boundaries of clock, if not time. He wanted to know how it feels to once stop and think, he wanted to know how it is to be not bound to something.

Once upon a time, there was a second hand inside a wall clock, who decided to stop running for life, round and round and round.

design is fighting for good change...

Finally, my an year long, slow and steady fight against top management's reluctance to 'change' has shown some success today!!! I am quite happy and energized. Not just because I have successfully (though partially) changed something in our brand identity to make it worth more, but also because everybody is accepting and appreciating it instead of having any objection to the 'change'. I am happy, not just for this tiny success but also because I hope now decision makers can start trusting my (or design's) intuition over their logic. I am optimistic again!
I am also happy because of a small incident related to this. I received and shortlisted 3 emblem prototypes showing least damage (visually as well as to the design intent) for the new vehicle soon to be launched. I took them to workshop for trying on the 3 vehicles. LIke everybody else, one worker looked at them in awe and looked quite impressed by these prototypes. He enquired about how much this will cost. Though it was around Rs 20 before negotiation, I told him Rs. 30 each just to prevent him from asking for one for free. Without delay of a second he took out Rs. 30 and offered me for that damaged emblem proto!!!!! I was amazed and thought if he can pay 50% more for that irrelevent (considering that he wont be buying that vehicle) emblem, prospective buyers of this new vehicle will happily accept its so called higher price because of this 'rich and elegent experience of ownership'. It's not enough to be good to impress buyers, it has to feel good also!!!
Success, no matter how tiny, encourages to do more (or fight more?)
;)