Thursday, October 29, 2009

It's in your hands!

Came across this nice logo of Fortis healthcare group of hospitals (or healthcare consultants) in India. A very simple but brilliant treatment of negative space to convey the right meaning to the viewer. For those who have not figured it out yet, the logo in the left with a red dot above, has the space between tow hands in the shape of a human (and the red dot is head)! I really liked the way it conveys the right message in such a simple form. Just one shape element with straight lines, one circle, two colours and so much meaning! I think if you want, you can really make things simple!
The 3 letters r, t and i in the logotype connected to each other seem to be saying something, which I didn't get.. but still look interesting, may be like some other script or symbol. If anybody knows please comment.

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