Love is brand.

No it's not a typo, love actually is like a brand.. a good brand which successfully evolves with time! Take any brand e.g. Apple. We know how it has changed/evolved with time. Starting with the rainbow colour logo to colourful i-macs to minimalistic white laptops and white logo to again colourful i-pod shuffles. Apple has changed with time not only visually but also with respect to products it is associated to. But Apple has always remained an Apple, rather THE apple. One may not be able to describe properly what it takes for a product to be Apple, but somehow we all know 'the apple'. Thats brand! What we like about apple is not what it was or what it is today, but the way it has changed, or it will change! The change for which you are ready to pay!

Love... isn't it very similar to a good brand like apple? You may like someone for the way they look, the way they behave, the way they respond, but with time you know it will all change. You somehow anticipate and love the change. You may not know what will change and how it will be, but you somehow know/trust/expect it wil be worth. That is love! And like brand, it's not restricted to that particular person. You appreciate most of the things or even people associated with that person. Love is much more than what you can describe or express or even expect to be. Like there are many intangibles which contribute to brand value, there are even more intangibles and feelings which make you keep loving that particular person in spite of all the expected and unexpected changes over time. You may not be able to visualize those intangibles and changes, but that doesn't mean love is blind! Love is brand.