बुलंद भारत की बुलंद तस्बीर

Humara Bajaj somehow seems to have lost its line on track these days. With Chetak and Super, Bajaj seemed to know exactly what a Bharat-waasi wanted. With time both Bajaj and indian commuter kept getting mature. And then came the 'definitely male' Bajaj Pulsar siblings (150 and 180), again hitting the right spot on Indian youth's desires. They sure brought success to the company's new image as well as created a milestone in Indian biking history.
And then came a next step in Bajaj strategy, of taking all 100cc commuters to a new level of biking, with introduction of 125 and 135cc fuel efficient stylish bikes. A really challenging step indeed!
But is their positioning of these tiny, so called performance commuter bikes, spot on? the way it was for Humara Bajaj scooters and definitely male Pulsar? There seems to be some confusion in this strategy or rather experiment. You will find a bike at every 10-15 cc interval in Bajaj portfolio! from 100 cc to 125 cc to 135 cc to 15o cc. And the way these 'sporty' (!!!) commuter bikes are positioned, I doubt they are actually targetting the 100cc daily commuters!
The twisted sisters TV ad for XCD 135 DTS-Si and the print ad below, do not seem to target a normal daily office goer. Sure they show a big (too big) dream to the target group, but what if people couldn't just relate to this aggressive publicity!
The following print ad in Times of India (ahmedabad) reminded me of an old pic in my bikes collection. Seems too much for XCD 135! Wonder how Bajaj accepted this instead of something more original, more Indian, more appropriate and touching like the new 'बुलंद भारत की नयी तस्बीर' ad campaign.... Come on Bajaj.... it's not too late,people still sing Humara Bajaj!!!
:)