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take a break... look back... look around...proceed

There is dialogue in an SRK movie Ashoka.

योगी : तुम्हारा भाग्य (नसीब) बहूत उचा है

अशोका : सम्राट से उचा भाग्य किसका होता है ?

योगी : एक यात्री का, जो अपनी यात्रा पुरी कर ले !

I don't know why but I still remember this and may be, I will... forever. We are all on a journey called life. Though the basic aim is not to reach somewhere but explore as we move on, we unknowingly or knowingly set some targets, destinations on the way. While trying to reach those small (!) destinations, sometimes it's necessary to stop, take a break, look back, think, rethink and decide the next move. We may find a better new destination on the way! :)

In bikers' world it's said, "those who know when and how to stop efficiently, can go much faster yet safer!"

doctors and designers

After a long time, may be 10 years after I finished school, I tried to write (I mean with a pen on paper) in the (my) best possible handwriting (marathi)!!! I discovered something....
Just like doctors, even designer's handwriting has nothing to do with their talent!!!
hahaha
;)

(p.s. I still remember, Khanwilkar madam had written the same comment on my exam papers around 50 times in school, 'अक्षर सुधारा' (improve handwriting). )

बुलंद भारत की बुलंद तस्बीर

Humara Bajaj somehow seems to have lost its line on track these days. With Chetak and Super, Bajaj seemed to know exactly what a Bharat-waasi wanted. With time both Bajaj and indian commuter kept getting mature. And then came the 'definitely male' Bajaj Pulsar siblings (150 and 180), again hitting the right spot on Indian youth's desires. They sure brought success to the company's new image as well as created a milestone in Indian biking history.
And then came a next step in Bajaj strategy, of taking all 100cc commuters to a new level of biking, with introduction of 125 and 135cc fuel efficient stylish bikes. A really challenging step indeed!
But is their positioning of these tiny, so called performance commuter bikes, spot on? the way it was for Humara Bajaj scooters and definitely male Pulsar? There seems to be some confusion in this strategy or rather experiment. You will find a bike at every 10-15 cc interval in Bajaj portfolio! from 100 cc to 125 cc to 135 cc to 15o cc. And the way these 'sporty' (!!!) commuter bikes are positioned, I doubt they are actually targetting the 100cc daily commuters!
The twisted sisters TV ad for XCD 135 DTS-Si and the print ad below, do not seem to target a normal daily office goer. Sure they show a big (too big) dream to the target group, but what if people couldn't just relate to this aggressive publicity!
The following print ad in Times of India (ahmedabad) reminded me of an old pic in my bikes collection. Seems too much for XCD 135! Wonder how Bajaj accepted this instead of something more original, more Indian, more appropriate and touching like the new 'बुलंद भारत की नयी तस्बीर' ad campaign.... Come on Bajaj.... it's not too late,people still sing Humara Bajaj!!!
:)

"काहीच नाही"

तू म्हणालीस "काहीच नाही"
मग मीही काही बोललो नाही

कुणी म्हणेल मी हरलो शेवटी,
पण मला जिंकायचंच नाहीये
फ़क्त सोबत व्हायचय तूझी
तुझ्या नाही म्हणण्यातही

तू म्हणालीस "काहीच नाही"
म्हणुन मीही काही बोललो नाही !
- भावीन

Boys will be boys!... ;)

'Bout Biker Boys in Bollywood... As published in Ahmedabad Mirror 06/3/09
Click to ENLARGE

pre and pro

What you learn in a design school:

1. Design for usability

2. Deisgn for safety

3. Design for manufacturing

4. Design for sustainability

5. Design for special needs

6. Design for emotional needs

and

7. Design for learning!!!! :)

What you learn in professional life :

1. Design for organisational needs (the one which is paying you!)

2. Design for client

3. Design for deadline.

4. Design for competition

5. Design for management (nothing to do with 'design management')

6. Design for promotional needs (brand promotion dumbo... not yours)

and

7. Design for EARNING!!!....

;)