Finally, my an year long, slow and steady fight against top management's reluctance to 'change' has shown some success today!!! I am quite happy and energized. Not just because I have successfully (though partially) changed something in our brand identity to make it worth more, but also because everybody is accepting and appreciating it instead of having any objection to the 'change'. I am happy, not just for this tiny success but also because I hope now decision makers can start trusting my (or design's) intuition over their logic. I am optimistic again!
I am also happy because of a small incident related to this. I received and shortlisted 3 emblem prototypes showing least damage (visually as well as to the design intent) for the new vehicle soon to be launched. I took them to workshop for trying on the 3 vehicles. LIke everybody else, one worker looked at them in awe and looked quite impressed by these prototypes. He enquired about how much this will cost. Though it was around Rs 20 before negotiation, I told him Rs. 30 each just to prevent him from asking for one for free. Without delay of a second he took out Rs. 30 and offered me for that damaged emblem proto!!!!! I was amazed and thought if he can pay 50% more for that irrelevent (considering that he wont be buying that vehicle) emblem, prospective buyers of this new vehicle will happily accept its so called higher price because of this 'rich and elegent experience of ownership'. It's not enough to be good to impress buyers, it has to feel good also!!!
Success, no matter how tiny, encourages to do more (or fight more?)
;)
1 comment:
great going ;) proud of you bhavin.
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