bhavin mali is now AVAILABLE!

hahahaha...
I mean for freelance.
And I have put that 'besigns' term I coined many years ago, to some better work finally!

www.besigns.in

The name that I used for my portfolio for NID interview loooks like this now with the new punchline. The oldest one was 'Exploring Truth, Beyond Imagination' :)

Past was good, lets hope future is better! :)

Rs. 9/min

Call 55365,
Udaas ho? Akele ho?
Muzase karo baat, din ho ya raat!
Main banungi apki dost, kar rahi hoon aapke phone ka intazaar.

Apki dost,
Rs. 9/min


(courtesy: one of the numerous vodafone messages)
Do girls also get the same message?

The Metropolitan

This is first time I am writing about a scooter! I loved this! The Honda Metropolitan, also known as Honda Jazz in Canada. The Vespa inspired, cool, simple, chic and with Honda realiability! I doubt it is an Italian design though. But thats what (apart from price) makes it even better than Vespa, Italian design and Japanese technology! At 49cc it's more like a fashion accessory than a scooter. This is a good example of how you sell an underpowered scooter. Don't just sell it as a scooter. Apart from communicating that its a simple, easy casual commuter, it also gives you a chance to make a statement and to have fun! The simplicity of form makes it easy for a large audience to connect to it at some or the other point of time, in some or the other colour. This is a good example of how something can be elegant as well as fun! A very nice play of form, proportions and colours.

Here it is, the only scooter I loved! Because when I say 'scooter', this is exactly what I imagine. For anything else, better go for a bike! ;)

I am not sure about the front though! A normal head mounted headlight would have been better I guess. It also reminds me of our popular Activa. Ohh, and Honda Activa did something similar to Bajaj here in India. When it was launched, critics said, "Honda has made a better Bajaj!"

These are few pics depicting Vespa way of making a fashion statement.

Jagannath Textile Company Ltd.

Based in Coimbatore and known as Asia's biggest open-end spinning unit, the company churns out 120 tonnes of yarn everyday. Without resorting to retrenchment during lean periods, they gave their employees long holidays. But during the period, the R&D staff worked hard to come up with new business ventures, which included Crusoe and JTC brands.
This is the approach they worked on, while designing the Crusoe brand of innerwear for men.
Made for men who are either living their adventure or who pine for adventure in their living, Who deep down want to dive deep down into the blue ocean or from the blue sky, Who dream of skimming the barrel wave on a surfboard or skiing ahead of an avalanche, Who want to feel the adrenalin rushing through their veins. The range of Premium Innerwear that's specially designed keeping one thing in mind - Innerself.
I found the whole approach very interesting, especially for a B2B company entering the B2C business (retail). I mean isn't it very much required to do something really different (if not appropriate/right) when you are entering an already established market as a newcomer? With Crusoe, JTC seems to be very focused and yet open for criticism, considering existing Indian market and people connecting to adventure sports here.
And why am I writing about all this here?
While going through the Overdrive magazine (June 2010) I found the following print ad and wondered why it was in an automobile magazine? And a close look at the product made it clear.
(click to enlarge if required)

Here is their website.

(all the information from their website)

To fly or not to fly?

This is a part of conversation with my friend Sagar. Please comment with your opinions on this topic.

sagar: i was looking at some jet pack videos, as in a device which one carries on the back and you can fly with it. what do you think wil be the next thing in transporation
me: next as in?
sagar: it will be a matter of a little more time that we will start seeing people flying
me: hmmm, but as a designer i don't find that so real. think bout it and by real i dnt mean technlogy... i mean real people
sagar: ummm why not?
me: it takes a lot of courage, skill and mental acceptance for most of the common people to ride even bikes at speed of 60kmph with both wheels on ground!.... some prefer public transport... some who afford... go for personal cars... so flying... is much challenging for common people
sagar: hmm,thats true
me: what is required and will be preferable is public transport
sagar: its a personal choice..but it still exists
me: i agree, i wil certainly go for flying jet pack, but wrt to personal mobility, there are people who commute because they want to ride and then there are people who ride just because they need to commute.
I commute because I want to ride!
sagar: hmm interersting,but dont you feel after surface and water air could be next medium?
me: it already is
sagar: no for example travelling from my home to a nearby cinema
me: yes.. but I remember when we were doing systems project, we thought best thing is to avoid human transportation for as many tasks as possible..
but yes.. still air could be most preferred medium for some group of people, including me :)
what do u think?
sagar: hmm, yes.. as in its overcoming one of human limitations
why do u think nobody has tried to commercialise the jetpack?
its such an old invention!
me: may be not enough MARKET!!!!!
thats the reason so many vehicle concets go in R&D scrap!!!!
even the normal vehicles I mean.
sagar: why wouldnt anyone want something faster than a bike and somehting which doesnt need roads?
me: faster than bike? which bike? You know 100cc is the largest selling category in two wheelers! I mean people dont want faster bikes too! a large group of people!
so for mass commercialisation... jet pack may not be right thing...
for a small goup of people it may be... those who have enough money and also want to fly.. on their own..how many are they?
sagar: i think its same as the situation when the automobiles were first commercialised.
with more and more of automobiles on roads they felt the need to have signals and there were tarffic jams and we still are fighting with jams
bike is a better vehicle because it doesnt occupy unnecessary space on road anywhere... so if we say we eliminate 4 wheelers and have public tarnsport and bikes it may be good
me: do u know in most countries bike is proved to be the most dangerous mode of transport and they are planning to restrict use of them?
sagar: yes true, so we need an option which is for one person and occupies small space, need not be bike, sometihng which is stable
me: and SAFE
sagar: hmm, flying vehicle is dangerous than a bike
sagar: this is one way of looking at it,
public tarnsport and compact and safe personal vehicles is i think a fair option.. given the man needs to travel and explore .
now if this scenario comes into reality some time.. the next fair and logical extension would safe compact personal flying vehicle, because space on groud is limited
me: see you can sell anything!!!! u just need the right context :)
for commercialisation... u either need to fix a target group ( the profitable one) and design or make something for them.... or if you want to make something...then u see whom you can sell it to.... right?
sagar: hmm right
me: there are people who have designed and made bikes which they sell for more than a crore!!!! but one has just to be clear to himself if he wants to help people do something or to commercialise and sell something!!!
sagar: but we r not trying to sell something unnecessary.. its to satisfy the human spirit of exploration and learning and facilitate his movement because he cant run faster than his physical abilities
me: "its to satisfy the human spirit of exploration and learning "
very true and appropriate.